Fresha
A worldwide booking platform with a built-in marketplace, integrated payments, and optional add-ons — designed to grow with beauty and wellness businesses of every size.
Global booking and business management platform with a large consumer marketplace, built-in payments, and a pay-as-you-go pricing model that scales from solo pros to multi-location teams.
What to know about Fresha
- Core features
- Online booking via direct links, Facebook, Instagram, Google, and the Fresha marketplace
- Integrated POS and payment processing with Fresha Terminal and Tap to Pay
- Client records, consultation forms, ratings, reviews, and Client Connect
- Retail and inventory tracking, online product store, quotes, and invoices
- Marketing tools, deals, promotions, gift cards, packages, and memberships
- Team management with shift scheduling, tips, commissions, timesheets, and permissions
- Business mobile app for iOS and Android
- Scheduling
Calendar and appointment scheduling with waitlists, group bookings, processing and finishing times, resources, and patch tests. The Team plan adds multi-user calendars, commission tracking, and timesheets for clocking in and out.
- Retail tracking
Retail and inventory management are built in, with an online product store, stock tracking, and low-stock alerts. Retail sales flow through the same POS as services, so product and service revenue live together.
- Reporting
Standard reporting dashboards are included. The Insights add-on ($9.95/mo per bookable team member) adds richer data, team access controls, and profitability-focused analytics.
- Client communication and marketing
Automated email notifications are free. Text and WhatsApp reminders include 100 free messages per month on Independent (or per team member on Team), then pay-as-you-go. Marketing emails and texts are available with a free monthly allowance, then charged per send.
- Multi-location support
Fresha supports businesses of all sizes, including multi-location teams and enterprise groups. The Team plan covers multiple team members; Enterprise (20+ team members) offers custom rates, dedicated account management, and tailored solutions.
- Pros
- Low entry price and a marketplace that can drive new client discovery
- Integrated payments with competitive rates and buy-now-pay-later options
- No long-term contracts; flexible month-to-month subscriptions
- Broad feature set across booking, POS, retail, marketing, and team management
- Large global user base with strong mobile app support
- Support model
Email and chat support on Independent; phone, chat, and email support on Team. Enterprise customers get 24/7 priority support, a customer success manager, migration support, and expert consultation.
- Ideal business type
Solo professionals, small teams, and growing salons or spas that want a low-cost, all-in-one platform with marketplace discovery. Also suitable for larger multi-location operations through the Enterprise plan.
Key features
- Free direct booking links, Facebook, Instagram, and Google bookings
- Fresha marketplace exposure to millions of potential clients (20% one-time fee on new clients, minimum $6)
- Integrated payments with Fresha Terminal, Tap to Pay, and buy-now-pay-later via Klarna
- Automated email and text/WhatsApp reminders with free monthly allowances
- Calendar, POS, client records, retail inventory, and team management in one platform
- Optional add-ons: AI Concierge, Client Loyalty, Google Rating Boost, Insights, and Data Connector
- Business mobile app for iOS and Android
- No long-term contracts; 7-day free trial on Team plan
Plans
- Single calendar column
- 100 free messages / mo
- 50 free marketing emails / mo
- Email and chat support
- Multiple calendar columns
- 100 free messages / mo per team member
- 50 free marketing emails / mo per team member
- Phone, chat, and email support
- 7-day free trial, no credit card required
- Custom rates and tailored solutions
- Enterprise-certified account manager
- 24/7 priority support and migration assistance
- Contact sales for pricing
Optional extras
Answers calls and messages from clients 24/7. Includes 200 minutes and 500 messages per location monthly, then $0.60 per extra minute and $0.04 per extra message.
Reward repeat clients with exclusive offers and loyalty incentives.
Prompts happy clients to leave Google reviews after appointments.
Dedicated team space for group chats, collaboration, and file sharing.
Enhanced reporting with richer data, team access controls, and profitability insights.
Connect Fresha data to external spreadsheets, systems, and other software.
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