Salon Marketing + Websites
Occipital Marketing logo

Occipital Marketing

Your website, listings, and reviews — handled, with no contract to sign.

Done-for-you marketing partner for salons and spas: custom websites, SEO, Google review generation and management, listings management across 100+ platforms, AI search visibility, Google Ads, and a retail sales tool called Surge.

Custom
starting pricing isn't published — quoted by scope
Category
Salon Marketing + Websites
Best for
Salon and spa owners who want their website, local listings, and reviews handled for them rather than managed in-house
Offers a free trial?
No
The BeautiSoul profile

What to know about Occipital Marketing

Core features
  • Custom salon and spa website design and build
  • Local SEO and AI search visibility
  • Google review generation, filtering, and managed responses
  • Listings management across 100+ platforms
  • Google Ads management
  • Advanced analytics reporting
  • Unlimited website updates and ongoing support
Reporting

They offer an advanced analytics layer meant to show where revenue is coming from.

Client communication and marketing

This is marketing-side communication — reviews, listings, and search presence — not client messaging inside your booking software. Review responses are handled by their team.

Pros
  • Beauty-specific — they work with salons and spas rather than every industry
  • No contracts, and they state you own your website
  • 60-day money-back guarantee is published on their site
  • Unlimited updates removes the usual per-hour agency friction
  • A dedicated success manager, which matters when you need something changed quickly
Support model

Done-for-you agency model with a dedicated success manager. Updates are unlimited and handled by their team rather than by you in a website builder.

Ideal business type

Solo artists, growing teams, and multi-location salons and spas that want a full-service digital transformation partner — not just a website — and prefer their marketing, listings, and reviews handled for them.

What it does

Key features

Website & search

  • Custom-designed website built for your brand and services
  • Mobile-friendly, speed-focused build
  • SEO for local discovery
  • AI search visibility (ChatGPT and similar tools)
  • Google Ads management

Reputation & listings

  • Google review generation
  • Negative feedback filtering before it hits public review sites
  • Managed review responses — they advertise replies within six hours
  • Listings across 100+ directories and maps platforms

Ongoing support

  • Unlimited site updates with no hourly charges
  • Dedicated success manager
  • Advanced analytics reporting
  • Surge retail sales software (sold separately)
How it works

Getting started

  1. 1Book a call (they also offer a free website/business audit) so they can look at your current site, listings, and reviews.
  2. 2They build or rebuild your website and set up listings, review generation, and search visibility.
  3. 3You send updates as they come up — services, staff, promos — and their team handles them, with a dedicated success manager as your point of contact.
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