Surge
Turn every consultation into a personalized retail opportunity.
Retail recommendation engine for salons and spas. Clients scan a custom QR code, complete a short hair assessment, and get a personalized homecare regimen built only from products you actually carry.
What to know about Surge
- Core features
- AI-driven product recommendations tailored to each client's hair goals, concerns, and lifestyle
- Inventory-aware matching so clients are only recommended products you actually carry
- Custom-branded client surveys and results pages
- QR code marketing kit for in-salon promotion
- Inventory syncing with Phorest, Meevo, and Square
- Retail insights dashboard for tracking engagement and sales opportunities
- Scheduling
Not a scheduling platform — it sits alongside your existing booking software.
- Retail tracking
Recommendations are tied to your live inventory. The dashboard tracks client engagement, recommendation performance, and retail opportunities.
- Reporting
Surge Insights Dashboard shows client engagement and recommendation performance. Detailed report types aren't published.
- Client communication and marketing
Clients receive personalized results via mobile-friendly pages. Superhero plan adds customizable text messages and instant stylist notifications.
- Pros
- Keeps retail recommendations in-house by only suggesting products you carry
- Branded client experience feels like an extension of your salon
- Simple QR-code entry point clients can use on their own phones
- Integrates with common salon software (Phorest, Meevo, Square)
- Support model
Done-for-you onboarding and demo process through Occipital Marketing. Specific support hours and response times aren't published.
- Ideal business type
Salons and spas that already retail products and want a structured, tech-assisted way to recommend homecare — especially teams that struggle with consistent product suggestions or follow-through.
Key features
- AI-powered product recommendations based on the client's hair goals, concerns, and lifestyle
- Recommendations are limited to products currently in your salon's inventory
- Custom-branded surveys and results pages with your salon's logo and colors
- QR code marketing kit with table tents, handouts, and promotional materials
- Inventory syncing with Phorest, Meevo, and Square
- Retail insights dashboard to track engagement and recommendation performance
- Mobile-friendly results clients can save to their phones
- Stylist text notifications with matching explanations on higher-tier plans
Getting started
- 1Book a demo so the Surge team can walk through how the assessment, inventory sync, and branded results pages would work for your salon.
- 2Connect your inventory and brand the client experience with your logo and colors.
- 3Place the custom QR code in your salon and share it during consultations; clients complete the assessment and receive a personalized regimen.
- 4Your team follows up through the dashboard and any text notifications, turning recommendations into in-salon retail sales.
Plans
- Unlimited users
- Unlimited client submissions
- Unlimited products
- AI-powered product matching
- Personalized client recommendations
- Surge Insights Dashboard
- Everything in Sidekick
- Instant stylist text notifications with matching explanations
- Customizable client text messages with personalized recommendations
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