Square Appointments

What to know about Square Appointments

Core features

• Appointment scheduling with unlimited staff calendars on every plan
• Free online booking site plus Book Now buttons for Instagram, Facebook, and Google
• Square POS, integrated payments, and customer directory in the same account
• Automated appointment reminders by text and email
• Prepayments, deposits, cancellation policies, and no-show fees (paid plans)
• Class booking, packages, waitlist, multi-location, and resource management on higher tiers

Scheduling

Unlimited staff calendars with color coding, daily booking caps, personal blocks, and processing time so clients can book during downtime (like color development). Plus and Premium add multi-staff appointments, waitlist, resource management, and multi-location scheduling.

Retail tracking

Square's shared item library and inventory sit underneath Appointments — retail products, services, and gift cards live in one catalog and sell through the same POS. Reporting on retail vs. service revenue rolls up in the Square dashboard, but deep back-bar and vendor-level inventory workflows lean on other Square products or add-ons rather than something salon-specific.

Reporting

Standard sales, staff, and customer reports in the Square dashboard on every plan. Premium unlocks a future bookings report, service cost tracking for back-bar expenses, and a team performance report covering retention, prebooking, and schedule utilization.

Client communication and marketing

Automated confirmations and reminders on every plan. Plus and Premium add custom-branded email and SMS notifications and Square Assistant, which lets clients confirm, cancel, or reschedule by replying to the reminder text — your calendar updates automatically. Email marketing and loyalty are separate Square products layered on top.

Multi-location support

Multi-location management (shared calendar, staff, and online bookings across sites) is a Premium-tier feature at $149/mo per location. Below that, each location is essentially its own Appointments account. Enterprise-scale businesses processing over $250K/year can move to Square Pro for custom pricing and dedicated support.

Pros

• Genuinely free entry point with unlimited staff calendars — rare in this category
• No monthly fee on Free means you can validate the software before committing
• Booking, POS, payments, gift cards, and customer directory all live in one Square account
• Book Now integrations for Instagram, Facebook, and Google are built in
• 30-day free trial on Plus and Premium before you pay anything

Support model

Self-serve setup with an extensive help center and community. Phone, email, and in-app support through Square's standard channels. Square Pro (custom pricing for high-volume merchants) adds dedicated onboarding, implementation support, and account management.

Ideal business type

Solo stylists, barbers, estheticians, and small teams who want a free way to start, salons already using Square for POS or retail, and multi-location businesses that value being on the Square ecosystem over salon-specific tooling like memberships, back-bar depth, or marketing automation.

Key features

• Free plan for solo pros — no monthly fee, only pay when you take a payment
• Online booking site plus Book Now for Instagram, Facebook, and Google
• Unlimited staff calendars on every plan, including Free
• Automated text and email appointment reminders
• Square Assistant — clients confirm, cancel, or reschedule by texting back
• Cancellation policies, no-show fees, and prepayments (Plus & Premium)
• Waitlist, multi-location, and resource management on Premium
• Same POS, payments, and customer directory the rest of Square runs on